Spinach World Multimedia

Who & Why

Mark Westin


Spinach World's founder Mark Westin has created and contributed to thousands of hours of entertainment, news and multimedia content. His experience spans multiple genres, from network television to documentary film to music and live event production. Mark's strong and diverse skill set enables him to create distinctive narratives that truly connect.

Key Credits (alphabetical):
American Desi: As Vice President of Programming, Mark steered the launch of the first English-language television channel for the South Asian community in the United States.

Beacon Independent Film Festival: The documentary film Grassroots Rock, which Mark directed, shot and edited, was an official selection in 2013.
Court TV: Mark was the Los Angeles point producer for the OJ Simpson trial, responsible for all daily operations and primetime editorial content of one of the most-watched global news events in history.
Lucky Duck Productions: As Vice President of Production at Linda Ellerbee’s Emmy and Peabody Award-winning company, Mark supervised a broad range of long-form productions for major television networks.
MediaGroup Films: As Senior VP of Development Mark brought an established theatrical film company into the age of streaming video and webisodes. MediaGroup's Fast Lane Summer won Best Documentary at the New York Independent Film Festival and the Platinum Aurora Award as Best Sports Film. Mark was field producer for the documentary The Search for Sodom & Gomorrah on location in the Middle East.
Metro TV: As a member of the senior team that conceived and launched Cablevision’s pioneering lifestyle channel in New York City, Mark created a programming structure and set the tone for a channel that went on to win multiple New York Emmy Awards.
MSNBC: Mark ran the primetime legal show The Abrams Report, co-created and executive produced the panel show Saturday Final with Lawrence O’Donnell, was senior producer of the biography series Headliners & Legends with Matt Lauer, and supervised Jesse Ventura’s interview show.
New York Film Academy: Mark is a former member of the New Media and Television faculty at NYFA.
Other production credits: Access Hollywood, Eye on America segments for CBS News, the syndicated magazine show Day and Date and the launch of Wall Street Journal television channel S+.

Mark is an Emmy-nominated composer of two film scores and three albums of original music. This gives him unique insight when working with music and music-related video in live or conceptual settings.
Mark created and supervised video content and production at the culinary website Uncooked.tv and co-founded the alternative health site HolisticAnarchy.com with the late Annemarie Colbin, Ph.D, founder of the Natural Gourmet Institute.
Mark is a member of Mensa, a 25-year Taijiquan player, and a motorcyclist. He was born and raised in New York City and lives in the Hudson Valley.

Why is it called Spinach World?

Mark says: "I had a dream that I owned a department store in New York City. The store was called Spinach World, and sold only 'spinach and spinach-related products'.

"Spinach World's buyers scoured the globe in search of premium spinaches and brought them back for sale in the store. And 'spinach-related products' were simply those items that made the purchase of the spinach more enjoyable; for example, sauces and spices (to flavor the spinach), and spinach-themed plates (on which to serve the spinach). Spinach hand towels, spinach wallpaper; you get the idea. And of course, the Spinach Cafe for the lunching ladies.

"How could such a highly specialized department store stay afloat? Simple. In the public's eyes, if this gigantic store, located in the heart of the Big Apple, sold only spinach...why, it surely must be the finest spinach in the world! And the wealthy and powerful flocked to Spinach World and made it an enduring success.

"When I woke up, I knew what I had to name my company: Spinach World."