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Who & Why

Mark Westin

I'm Mark Westin, and I've created and contributed to thousands of hours of award-winning content, from network television to documentary film to music video. My credits are below, but there's something more important that I want you to know about me: why I do what I do.

When I started out in television, I was fortunate to be taken under the wing of some of the finest producers, writers, and editors in the biz.  Guys and gals who had come up the old-fashioned way, learning their craft by hand, by sweat and by instinct. I respected their wisdom and expertise, and I learned from it. That training taught me how to seek out subtle details that others miss, and translate them into compelling video. 

As I advanced in my career, I discovered that not everyone worked at the same level of skill as my mentors.  I had several bosses who demanded that I do things a certain way, not because it was the best way, but because it was their way.  And I did, even though I knew in my heart that it was a mistake.  As a result, I took part in a lot of sub-par productions for the sake of a living wage.  This was frustrating, and I promised myself when I started my own company that I would not compromise on quality and integrity.

I like to say that I've seen production done wrong so many times that I learned by reverse example how to do it right.  That experience is what I'll bring to your project.

In addition to video, I'm an Emmy-nominated composer of film scores and original songs. Understanding music as both a writer and a performer gives me great insight into how to make your songs and performances come alive on video.

Key Credits (alphabetical):
American Desi TV: Vice President of Programming of the first South Asian television channel in the U.S.
Beacon Independent Film Festival: Director, camera, editor, Grassroots Rock, 2013 official festival selection
Court TV: Senior Producer of multiple ACE Award-winning legal channel
Lucky Duck Productions: Vice President of Production at Linda Ellerbee’s Emmy- and Peabody Award-winning company
MediaGroup Films:
Senior VP of Development. MediaGroup's Fast Lane Summer won Best Documentary at the New York Independent Film Festival and the Platinum Aurora Award as Best Sports Film

Metro TV: Senior Producer of Cablevision’s multiple Emmy Award-winning lifestyle channel in New York City
MSNBC: Executive Producer of Dan Abrams, Lawrence O'Donnell, Frank Luntz, Jesse Ventura shows.
New York Film Academy: Former faculty, Television and New Media
Other credits: Access Hollywood, Eye on America for CBS News, Day & Date, Wall Street Journal television, and
Mensa member, 25-year Taijiquan player, and motorcyle guy.


Why is it called Spinach World?

I had a dream one night that I owned a gigantic department store in New York City. The store was called Spinach World, and it sold only spinach and spinach-related products.

How could such a highly specialized store stay in business? Simple. Spinach World consistently sold only the finest and most exclusive spinaches in the world, and once people experienced their quality, they would accept nothing else. So they flocked to Spinach World and made it an enduring success.

When I woke up, I knew what I had to name my company.