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Who & Why

Mark Westin

Spinach World's owner and executive producer Mark Westin has created and contributed to thousands of hours of award-winning content across genres from network television to documentary film to music video.
Mark's journalism background enables him to bring out the subtle details of his subjects, and translate them into compelling video that works.
Mark is an Emmy-nominated composer of film scores and original songs with a unique vision of how to make music come alive on camera.

Key Credits (alphabetical):
American Desi TV: Vice President of Programming of the first South Asian television channel in the U.S.
Beacon Independent Film Festival: Director, camera, editor, Grassroots Rock, 2013 official festival selection
Court TV: Senior Producer of multiple ACE Award-winning legal channel
Lucky Duck Productions: Vice President of Production at Linda Ellerbee’s Emmy- and Peabody Award-winning company
MediaGroup Films:
Senior VP of Development. MediaGroup's Fast Lane Summer won Best Documentary at the New York Independent Film Festival and the Platinum Aurora Award as Best Sports Film

Metro TV: Senior Producer of Cablevision’s multiple Emmy Award-winning lifestyle channel in New York City
MSNBC: Executive Producer
New York Film Academy: Former faculty, Television and New Media
Other credits: Access Hollywood, Eye on America for CBS News, Day and Date, Wall Street Journal television, and
Mensa member, 25-year Taijiquan player, and motorcyle guy.

Why is it called Spinach World?

Mark says:
"I had a dream one night that I owned a gigantic department store in New York City. The store was called Spinach World, and it sold only spinach and spinach-related products.

"How could such a highly specialized store stay in business? Simple. Spinach World consistently sold only the finest and most exclusive spinaches in the world, and once people experienced their quality, they would accept nothing else. So they flocked to Spinach World and made it an enduring success.
"When I woke up, I knew what I had to name my company."